Your name is being searched for online right now.
Friends, family members, coworkers, bosses, hiring managers, and new acquaintances commonly search for the people in their lives out of curiosity. If you don’t have a handle on your online presence, what people find out about you could destroy your reputation.
Did you know that most people trust information they find online more than in-person information? Or that most hiring managers are mandated to check a person’s internet reputation? In the age of online threats, slander, defamation, public court records, and easy access to unwanted information, reputation management is not optional.
Use online reputation management strategies to control what people find about you today.
What Can Online Reputation Management Do for You?
With good online reputation management, ORM for short, you control the information people see about you on the front page of Google. ORM puts you in the driver’s seat, letting you guide the conversation about your personal brand, remove outdated information, and put your best foot forward. This can improve your personal and professional lives, secure better paying jobs, keep friends, and otherwise protect your privacy.
Quality ORM builds a barrier around your name, displaying your brand as you design it. When someone looks you up, they’ll see positive content and sources that make you look great.
If negative information—true or false—is published about you online, this barrier helps push it off the front page and contain the situation before it’s a crisis. A reputation crisis can destroy years of hard work, and just because it hasn’t happened yet doesn’t mean you shouldn’t protect yourself. Your reputation is always at risk of attack and, if you’re not protected, negative information can gain traction and go viral.
Find Out if You Have a Negative Online Reputation
One of the best ways to understand your online reputation is to google yourself. Type in your name, any names/screen names you’re known by, your brand and any other way someone might look you up. Scroll through the first few pages of results and images. What do you see? Is it good?
If you don’t like what you see, if you wouldn’t want your friends, family members, coworkers, bosses, hiring managers, and new acquaintances seeing your search results, then you have a negative online reputation. Additionally, if you don’t have a presence at all and people wouldn’t be able to tell who you are from the search results, this is also a negative. Many professional and personal contacts find it difficult to trust someone without an online presence, and it’s up to you to create a presence that inspires their trust.
Reputation Repair: What Viable Solutions Can You Use to Fix Your Internet Reputation?
The good news is that reputation repair is possible. With ongoing quality content creation, regular management of key social/professional networking accounts, negative content suppression/removal, and brand management, you can turn a negative into a positive.
It won’t happen overnight, but reputation management is a strategy for life.
Want Some Help?
A online reputation management process will require learning new skills and putting in work every day. If you don’t have time for that, we’re here to help! Contact the Internet Reputation team today to start creating a reputation repair plan that will work for you.
Protect your reputation online.